If you are a European based company, individual or organisation, now is the time to review your online plans in the light of existing trademarks and brand names you’ve already registered.

The .EU domain offers those based in one of the countries of the European Union an ideal Euro-wide online identification alongside the already famous .COM, .NET and .ORG generic TLDs, as well as existing country-wide domains like .DE, .FR and CO.UK..

Experts say demand for the new .EU domain is expected to be high.

The initial “Sunrise” period has started so you can reserve your .EU domain right now.

The Sunrise period is designed to permit existing registered trade-mark owners in any of the European Union’s 25 countries to register their .EU domains before the rush starts in January 2006.

At that point it will be a free for all rush when anybody (who qualifies) can register a .EU domain.